Years ago, restaurant marketing strongly depended on simple word-of-mouth. Today, with the development of new technologies and Internet, marketing strategies have changed. And successful restaurant owners have quickly taken advantage of it.
If you are a restaurant owner, chances are you already have tried or definitely should try one of these strategies:
- Post on Instagram and Facebook
You’ve all heard it. “Wait! Don’t start eating yet, I need to take a picture for my Instagram!”
Welcome to foodporn times. Yes, your clients love taking and watching food pictures. Get in the game and start posting as well. Famous dishes, specialties, desserts. Take pictures or videos, add short comments and don’t forget the hashtags #yourrestaurant #foodporn #instafood, etc.
If you’re not a social media expert and need the advice of one, hire a community manager or get coached. You will get valuable insights and give a good boost to your business’ reputation.
- Get a responsive website
Being a professional restaurant owner? Get a professional website. Having a good website is like having a business open 24/7, everywhere. You’ll be able to reach way more customers. Don’t wait anymore, the market is big and is waiting for you. It is a little bit of work, for sure, but with the right team of professionals, it sure is a great return on investment.
- Send Email Marketing
How to you reach out to your customers? How do they get news from your restaurant, know about new specialties, promotions, events? Emailing is a great way to communicate with them. You can either ask them to write their email address on cards when you hand in the check or they can fill a form online. Once your database is built, your message needs to have great content, interesting and visually attractive. Ask to a marketing expert or graphic designer if needed and be consistent in the frequency of your emails.
- Contact food professionals
Bloggers, journalists, influencers are a great resource to get referrals. Build a small network around a few influential food professionals who will relate great experience at your restaurant. You can invite them for a tasting, a dinner, or any event. They will spread the word for you in their newspaper, blog/website, social media account.
- Use the popular apps
Apps like Yelp help consumers tremendously. With a single search, they will be able to scan tons of restaurants in their local area and get even more reviews from actual customers. Make sure your restaurant is on their list, check the reviews and engage with the audience. It’s a great way to entice new customers and, if needed, to solve some issues with any unhappy ones.
Congratulations! You’re now ready to take your restaurant business to the next level.
Of course, none of the above will make sense if you don’t have great food and great service. So if you don’t have time to put this strategy in practice, we highly recommend you to seek the services of a marketing expert. You’ll save time and money.