Having a website is a great opportunity to anyone who wants to communicate on his products or services. No matter what business you’re in, having a website will help you:
- Spread the word to a larger audience.
- Communicate 24/7, worldwide
- Measure each of your actions and optimize your return on investments
- Know your customers better and interact with them
- Grow your notoriety
- Stand out from the crowd
What kind of website are you planning to create?
Depending on the business you’re running, you will easily orientate your choice to one of the following:
- Showcase type (restaurant, hairdresser, law firm, design, venue, etc): Perfect if you need a few pages (around 10 usually). Focus will be on web design to project your audience into your business general atmosphere (Whether you are a restaurant, hairdresser or venue) and to stand out from the crowd. You will be able to introduce all your products and services, your business history, team, etc.
- e-Commerce type (any shop or boutique-like business): This will give you the ability to sell online. It is a more advanced website type as it needs functionalities, thus more development.
- Forum type: For communities who want to communicate about various topics online. It requires sign-in functionalities and more.
How to estimate the cost of your next website?
In order to get the cost of a website, from scratch to online, you will need to consider the following:
- Cost of preparation: This is the spine of your project. It contains all the plans you want to achieve with the website, with a detailed strategy. Market audit, target, competitors, resources. These elements need to be analyzed to set up your strategy and develop an efficient website. What will the visitor do on your website? What kind of information are you delivering? What kind of action to you wish him to take? From this analysis, we can create a sitemap that will define the overall structure of your future website, the general content of each page (what we call “wireframe”) and the different functionalities or specific developments that will need to be considered.
- Cost of brand identity: Your website is your business on the web. It needs to have the same look, convey the same messages, talk the same language. Your brand will be visible on your website through:
- Your logo: Do you have one? Do you need to create one?
- Your graphic chart: Do you have defined colors, icons, elements?
- Web design: How is your brand going to spread along the different pages? What is the layout of each page going to look like? What will be the general look and feel of your website?
- Cost of functionalities: Whether it is a simple contact form or an advanced booking module, functionalities may imply a lot of design development and testing to meet full satisfaction. It can also include additional costs if you need third party modules (installation, monthly fees, etc)
- Cost of content creation: It includes copywriting, translation, stock photos or professional photo shooting, illustrations and video editing, according to your needs.
- Cost of training: Once your website is delivered, you will want to add new content to your website. Although the website is yours in most cases, you need to know how to add, modify, delete, edit any content via the website CMS.
- Cost of maintenance: Your website is like your car. It needs proper maintenance on a regular basis. Updating the software (like WordPress) may be quick and simple, updating themes and plugins can quickly become tricky. You will need to make a safety backup of your site and test the updated pages to make sure nothing has “moved” or been altered by the updates. New updating files mean new codes. You need to make sure they are compatible with the latest version of your theme and plugins.
- Cost of hosting: Your website has an address: your domain name. But it also has a place to stay. That is your web hosting. A good hosting plan will give you a fast running website, high availability and backup, in case your website gets hacked.
- Cost of security: Speaking of getting hacked, security is one thing you don’t want to ignore. Especially when you already have spent a few thousand dollars on the design and development. Different levels of security are available, designed for different types of websites. Consider having an SSL certificate that will bring you security and credibility.
- Cost of delay: Doe you have a tight deadline to meet? Do you have long approval processes to follow? Will you need to organize meeting for every step? Design mockup? Consider all you specific needs as far as process is concerned. Keep in mind that the more time involved, the more costly the project gets.