Brand identity

Brand identity 2018-05-10T15:23:55+00:00

Your business needs a brand.

Through a consistent marketing and advertising strategy, we are able to create a unique name and image for your business.
What for? To establish a significant and differentiated presence in the market that will attract and retain loyal customers.

Branding is not just a digital representation of your business’ self-image (logo, typography, color palettes, etc.).
Branding is about telling the story of your business: its inner personality, goals, values, aspirations, beliefs and promise to its audience.

LOGO

Your #1 brand element

Unique | Distinctive | Memorable

A unique logo is required to represent and identify a business, product or service. An effective logo will differentiate a business from the rest of its competitors. Its design may convey aspects of a business’ personality (fun, young or dynamic, for instance). A distinctive logo will then be memorable. Standing out from the crowd, being recognized at first sight is a priority in every business’ marketing strategy.

The logo will provide a shortcut that helps an audience identify a company, product or service in a glimpse, on any support.

Logo designs
Logo designs
I need a logo. Please contact me!

SUPPLIES

Matching stationery kit

Envelopes | Letterhead | Folders

Business stationery is a subtle yet highly effective way of getting your message across. As your brand identity needs to be consistent from online to offline, we design your envelopes, letters, folders (and more) perfectly branded so they reflect your business and fit in your overall communication strategy.

Marcelle Poirier Law Firm Stationery Envelopes Design
Marcelle Poirier Law Firm Stationery Letterhead Design
Marcelle Poirier Law Firm Stationery Folders design
I need new stationery. Please contact me!

Our 5-Phase approach to design

We believe that good quality design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect your business’ vision, strengths, messages and priorities. To ensure that our design aligns with your expectations, we’ve developed a five-phase process to guide us every step of the way.

Before any actual creative work begins, 7SPIRIT conducts extensive background research. We will meet and submit you a questionnaire to understand your goals, audience needs and project expectations, based on market, customer and competitive research to gather additional insight.

In order to fit into your market and meet your expectations, we then conduct a creative research. Typically, we explore several different creative approaches before centering in our main creative ideas. We explore various design parameters such as images/icons/illustrations, font styles and color schemes.

When our research is complete, design work begins. We evolve creative approaches into comprehensive design directions. At the end of this process, we reduce our scope of design proposal down to at least three creative concepts for your evaluation.

After you select your preferred creative direction, we begin design revision. 7SPIRIT works with you to optimize the final design pieces.

When your quality standards (and ours) are achieved, we prepare your design pieces for final production. We produce all formats and versions needed and/or agreed so you can use your logo as you wish, on all supports you have chosen. We also collaborate closely with any third-party vendors (such as printers) to make sure that the finished product meets your expectations.

Check our logo projects

LOGO PROJECTS

Should you feel that the time has come to give   A BOOST  to your brand, 7SPIRIT is here for you.

Get a quote for your project

Simply give us some information and we’ll contact you.